Gatorade Sports Drinks

Posted by Sandra Morrison on 3/12/2018
Where in the world did Gatorade come from??

Did you ever wonder why and where Gatorade was invented?  You may be surprised!  I know I was.  The Gatorade Company, Inc. was invented in 1965, by a team, at the University of Florida to replenish the bodies carbohydrates the athletes burned and a combination of water plus electrolytes they were sweating out. After the company was purchased by Quaker Oats Company in 1987, it was bought out by PepsiCo in 2000.  As of 2010, PepsiCo currently distributes Gatorade in over 80 countries.  While it competes with Coca-Cola's Powerade, Vitaminwater and with Lucozade (United Kingdom) they are the 4th largest brand on the basis of worldwide annual retail sales.  Just in the United States, Gatorade has about 75% of the market share in the activity/sports drink category.  

Ten players, on the University of Florida football team, tried the first version of Gatorade during games and practices back in 1965.  It was deemed successful!  The original thought for the name was "Gator-Aid".  Get it??  The Florida Gator was the mascot for the team.  It aided the Gator players!!  However, they decided on a less scientific name for classification purposes.  

PepsiCo acquired Gatorade's parent company, the Quaker Oats Company, in 2001 so they could add Gatorade to its line of products.

Of course with expansion to other countries comes a difference in taste buds and cultural preferences.  So, Gatorade localized their flavors.  For instance, Blueberry is available in Columbia and Brazil a Pineapple flavor.  There have also been some U.S. flavors that have been discontinued, such as Alpine Snow and Starfruit and were made available in other countries.  

Many of their products were re-branded.   Gatorade Rain was re-named No Excuses.  Gatorade AM was renamed Shine On.  Gatorade X-Factor was renamed Be Tough.  Gatorade Fierce was renamed Bring It.  However, this was short-lived when the market share declined by two-percent.  Then the G Series came out to categorize into three parts being before, during and after athletic events.  

Did you know Gatorade is the official sports drink of the AFL, NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, Indian Super League, many High School Sports Teams, NASCAR, as well as many other professional and collegiate athletic organizations?  We have all seen the Gatorade Shower when the victorious team dumps the Gatorade Cooler on the coach!  This was popularized in the mid-1980s when the New York Giants coach, Bill Parcells was doused during the 1985 season!

Specifications
BrandGATORADE
Capacity Vol. [Nom]20 oz
Country of OriginUS
FlavorRiptide Rush, Lemon Lime, Orange, Fruit Punch, Grape, Glazier Freeze, Cool Blue
HazmatNO
Packing TypeBottle
Physical FormLiquid
Quantity24 per case
TypeReady-To-Drink
UNSPSC50202309